Things Aren’t Just Good… They’re Sofa King Good!
I've waited four months to use that headline… And today, I finally got my opportunity! You may remember, way back in November last year… We received the wrong furniture from a large sofa
Sure, Take the Day Off! You Can Afford It, Right?
Today is National Goof Off Day. Therefore, even though it's a Monday… I'm giving you permission to take it easy. (I'm good like that). So, please go ahead and do one or more of
Why “Successful” Organic Marketers Suddenly Disappear
The disappearance of seemingly "successful" organic marketers here on The Book is down to one simple word: Burnout. Here's the story. A plucky affiliate appears from nowhere and quickly builds the engagement numbers
The Easy Way to ‘Amplify’ Your Organic Lead Volume
Isn't it great when you have an idea for something which could enhance your life… And then discover it's readily available? It happened to me a couple of weeks ago. I have a
Do Not Read If Easily Insulted…
Today is National Be Nasty Day. I wouldn't say I'm a nasty person. I was called "direct" in a previous job. And, people seem to appreciate my "no nonsense" approach when it comes
Algorithm Shock! FB Only Wants You to See “Dumb” Content
The Facebook engagement debate rumbles on. Rob writes: "I post stuff and NO ONE sees it. Then, I post some dumb thing and Facebook boosts it". It can seem that way. What he's talking
800 Likes But No Sales? Here’s 3 Steps to Fix This Mess
I wrote last week about how my post engagement has taken a nose dive of late. Not so much so for Mike: "I'm getting 800 likes," he commented, "but sales are at