I’ve been re-reading the Street Smart Email System by Ben Settle recently.
He was a major influence on how I used to write emails back in the day…
And even though the course is now a decade old, a lot of the principles are super-effective for organic marketing today.
Here’s five you can use right now
1. Don’t Hard Teach
I say this a lot in my own coaching and live trainings. If you’re unfamiliar, this is what I mean:
Don’t take part of a book, video or course and then regurgitate it into some kind of “how to” teaching lesson.
People don’t value it. At all.
(The irony is not lost here which is why I full expect any advice in this post to go completely ignored!)
2. Post Daily
Yeah. I need to work on this one myself.
3. Change Things Up
Post different types of content to stop your audience from getting bored.
Perhaps do a list post one day, a personal post where something funny happened to you the next and then a curiosity post the day after that.
If all you’re posting is motivational quotes or wishing everyone a “Good Morning” each day then people will soon realise you have nothing to offer.
4. Don’t Be a Perfectionist
Accept not every post you make is going to hit the sweet spot…
But posting something is always better than posting nothing.
Also, you’re unlikely to get any better results from a post you knock out in 15 minutes compared to one you spend all day tweaking before finally publishing it.
5. Always Plug Something
You can’t just slap a link in a Facebook post like you can an email, as it will limit your reach.
(They don’t want people to leave the platform!)
But, you can add a call to action at the end…
Like, if you’re not getting results from your organic marketing efforts here on The Book, then Uncle David can help.
You know where I am.