If you want to double, or even quadruple the volume of marketing content you put out into the marketplace…
Without the extra time and effort involved…
Then you’ll want to read on.
Back in the day I was a prolific blogger…
Who wrote story-based marketing content, on-and-off, for years.
I would:
Publish a post on my blog…
Email it to my list…
And even record it as a short podcast for a platform which is no longer around.
However, I made a schoolboy error…
And didn’t keep a copy of the posts.
So, a little while ago, I dug around on the Wayback Machine to check if any of my old blogs had been archived.
Fortunately, they had…
Bar a few posts which could not be retrieved and are lost to the void forever.
Reading through them…
Some were bloody good.
Arguably the best material I’ve ever produced.
I wrote a lot during the first six months of 2014.
A period when my online business was failing.
I was literally writing…
And fighting to keep my Internet dream alive.
Ultimately, it was a battle I lost.
My near-decade as a full-time marketer ended that year in June and I returned to a day job to keep a roof over our heads.
Fast forward to the present day where I share my marketing experience and opportunities on social media…
Now armed with over 100 posts from the back catalogue to share with a brand new audience.
You see, once you’ve written a quality post, it can be used over and over again.
Make it part of an ever-growing vault of content.
Get as much mileage out of it as possible.
Just like I’m doing here, seven years down the line.
Although, the post I wrote about potty training my son, Thomas, may need updating.
He’s 10.
All the new content I’ve created over the past three years is safely backed up and ready to be re-used.
Including this post, penned a year ago…
Refreshed and updated in just a few short minutes.
Easy.
If you want to obliterate your struggling, burnt-out competitors with your own lead-pulling content marketing archive which is loved by social media buyers…
But don’t don’t know where to begin…
Then fear not as I’ve got you covered in my Walker Way training program.
My CLOVER Content module will help you pump out posts faster…
More frequently…
And attract new customers into your inbox demanding to buy your stuff.
Slide into mine if you want more details.