I spoke to a very frustrated marketer last week…
Who addressed the elephant in the room.
He’s exasperated at spending a four figure sum on a high-ticket program…
Which should have unlocked the organic marketing treasures hidden within the social media vault.
Yet his content, which he produces diligently…
Is not yielding any return.
No leads.
No sales.
He feels it’s still missing something…
Even though he dropped a whole month’s wage on training which should give him all the answers.
He’s confused because he doesn’t know where the disconnect is.
I do…
And spotted it right away.
Before I go into that, I just want to say…
His content isn’t terrible by any means.
He’s not a member of the “Happy Monday” clown posse…
Posting empty motivational fluff for likes.
He provides plenty of “value”…
In the way his program has taught him.
Lots of cuddly personal stuff too…
About family and fatherhood to build that all-important “know, like and trust”.
For the most part…
The content reads very well.
I enjoy it.
But, that’s where it begins and ends for me…
And judging by the lack of sales, his audience too.
Ultimately, it’s just “nice” content.
Safe.
Comforting.
Like a mug of hot chocolate on a cold, grey, winter’s afternoon.
While his words leave a warm feeling inside…
They do not move you to take decisive action.
They’re not commanding enough to generate leads.
Nor irresistible enough to make sales.
His “mentor” (or more accurately, the affiliate who sold him the program) promised the exact opposite.
Thus, he expected credit-card waving customers flooding into his inbox every time he hit “publish”, thanks to his significant investment in the training.
But, they’re not.
And they won’t…
No matter how much “value” he gives.
Why?
His posts are missing at least two of the 3Cs I discuss in my latest report.
You MUST include them to compel your reader to reach out for more information about your offer.
(For comparison, this post hits all three!)
If you want to know what they are…
So you make some money from your marketing before you burn out and quit…
Leave me a “3Cs” and I’ll send it your way.