I’ve noticed a growing trend here on The Book…
And it makes me a very sad panda.
You may have spotted it yourself:
Marketers “apologising” at the outset for the post they’ve just written.
Openers like:
“Warning! Long post”…
Or even worse, “Sorry for the long post”.
Pathetic.
I mean, you’ve chosen the organic, attraction marketing route.
Therefore, the only thing working for you to persuade potential customers to hand over their cash…
Is the content you produce.
But, instead of celebrating the fact you’ve written something worth reading…
You’re apologising for it before the reader has even gotten past the first few words.
It’s milksop marketing at its worst.
Think about it…
You’re giving potential customers, who have bank accounts with real money in them, permission to breeze right past the post you’ve spent the last hour slaving over to wish Dozy Doris her hundredth “Good Morning” of the day in the next post in the feed instead.
It doesn’t make sense.
Take me for example:
I have over two decades of online marketing experience in some shape or form…
I’ve created info products, won those “product of the day” awards and ran my own coaching program…
And, I’ve made multiple six figures in industries outside of the “make money online” niche.
I’ve got a few stories to tell…
And dare I say it, “value” to share.
Consequently, I’m not going to shy away from a 300-word post in favour of some inane soundbite just to get a few more likes.
Neither should you.
So, if you’re ready to stop messing around, wishing everybody a “Happy Tuesday” in the comments and want to learn what REALLY works when it comes to marketing on this platform…
Then you need to start doing things The Walker Way.
The program has over 4.5 hours of over-my-shoulder video training plus a special bonus module which shows how I made $200 the first time and then $600 the second time I made a very simple post I see very few take advantage of.
You know where I am if you want in.