This post is bound to make a few people angry.
I’m even expecting some heated Messenger action where I get told how wrong I am too.
Anyway, if you’re selling “high ticket” products on social media…
Don’t focus on “giving value” to your audience.
(Sharp intake of breath).
That’s not to say “value” isn’t important…
It can be.
And, we should try to be “valuable”.
However, there are tons of “high ticket affiliates” delivering value all over The Book right now who are dirt poor.
(FYI: I spent years myself dishing out value on blogs, in emails and on videos with very little to show for it).
It makes sense:
If all you had to do was write a load of intelligent sounding nonsense on your profile and people would willingly pay you thousands of dollars after reading it…
Then we’d all fire up Amazon, buy a dictionary and get rich.
I don’t know about you, but I’ve never met a wealthy content writer…
I’ve never met a teacher who was made of money either.
Since I got into the organic marketing game, I’ve seen many fall into the “value trap”.
Plucky affiliates who hammer out post after wordy post…
And then disappear from the newsfeed after a couple of months, burnt out and flat broke because they didn’t make the sales they thought their content would provide.
Okay, so if “value” isn’t the key to the commissions vault, then what is?
Sadly, I’m not going to reveal that for free.
It’s just too valuable.
I only share it with my “high ticket” partners who want an unfair advantage in a crowded marketplace.
You know where to find me.