Last week I dug around on the Wayback Machine to check if any of my old blogs had been archived.
In short, they had.
What I do here is not new to me…
I’ve written story-based marketing content on-and-off over the past 10 years.
I’d email it to my list…
Post it to my blog…
And I even recorded them as podcasts for a platform which is no longer around.
I hadn’t kept a copy of these posts so was delighted to find they still existed on the Internet.
And you know what?
Some of them were bloody good.
Arguably the best material I’ve ever written.
I wrote a lot during the first six months of 2014…
A period when my online business was failing.
I was literally writing…
And fighting to keep the dream alive.
I lost.
My eight years as a full-time online marketer ended in June 2014 and I returned to a day job to keep a roof over our heads.
This was long before I mastered the whole organic marketing thing here on The Book, of course.
Fast forward to the present day and I now have at my disposal around 50 posts…
Which I can share with a whole new audience!
You see, once you’ve written a quality post, you can use it over and over again.
Get as much mileage out of it as possible…
Like I’m doing here six years down the line.
Although, the post about potty training my son, Thomas, may need some slight editing.
He’s nine.
If you don’t know where to begin writing a decent post which people actually want to read all the way to the end…
Then fear not as I’ve created an entire training module on that in my Walker Way training program.
It’ll help you get more of those “feel good” likes and comments, but more importantly…
People in your inbox asking to buy your stuff.
Slide into mine if you want more details.