“All buyers are liars” claimed Scott Owen, in the title of his book.

It’s about the “secrets” used by car sales professionals when embroiled in a battle of wills with potential customers on the forecourt…

Who say one thing, but then do another.

It’s the same in online marketing.

A few days ago, in the absence of a longer style post, a friend commented they “missed the Old David” and that “the Old David was fun”.

(Facebook Fact Check edit: David has never been “fun”).

He said how much he enjoyed reading my “amazing posts” and appeared downhearted the last was “eight days ago”.

Another friend agreed and said they “preferred the old posts” because “it’s so boring on Facebook”.

Granted, the last statement is correct.

But, the rest are just words which suggest one thing, while actions tell an opposite story.

The total dollar value invested in either my training or programs by my two seemingly biggest fans?


I have no problem at all with that.

They enjoy my content for what it is and are eager for their next fix.​

I’m savvy enough to recognise and appreciate this.

However, if I was a wet-behind-the-ears newbie, I’d go all out to give my audience “what they want”.

I’d sign that covert contract in blood and pump out even more blog-style posts like this one in the expectation sales would follow.

They wouldn’t.

I won’t fall into the “value trap” like so many other marketers who disappear – burnt out, bitter and broke, when the content well runs dry.

Not me, Gumball.

I produce these intermittent, longer posts to scratch a creative itch.

To keep my writing sharp.

Rather than mistakenly think there’ll be a financial reward at the end of all the “Great post, mate!” comments if I keep churning them out.

It doesn’t work that way.

Although, speaking of money, in the 10 days between this post and the last longer one, I’ve made over $1,000 in the new program I’ve been involved with…

Where you get paid to complete daily “tasks” online and build your personal brand, authority and credibility at the same time.

It just goes to show you don’t need to kill yourself producing doctorate-level content every day to make some decent cash on social media.

If you want to know what you should do instead, let me know and I can help you get started.