The RVL Formula:
Results…
Value…
Lifestyle.
Often mooted as the “keys to the farm” as far as lucrative organic marketing goes.
It’s a fantastic idea in theory.
Share a few results, a bit of value and lifestyle in your posts…
And watch the sales roll in.
Minimum effort.
Maximum return.
It’s a shame it doesn’t work.
The formula is too rigid.
Here’s an example:
A lifestyle post comprising a selfie at the beach.
“My office for the day” writes a struggling marketer, optimistically.
It’s cool, everybody deserves a holiday…
And nobody believes they’re doing any ‘work’ while knee-deep in sand and unable to see their laptop screen with the sun glaring off it.
With no actual results to follow up with…
Said marketer wastes the next three days of precious vacation time writing lengthy VaLuE posts in the fading hope anybody could care less about what they’re pretending to do online.
This is why RVL isn’t the answer.
The content it spits out is all very separated.
There’s no personal connection or authenticity from one post to the next.
Plus, the top earners in any given company don’t follow this formula…
And rarely utilise one of the components in their content.
(Hint: It’s the one which begins with a ‘V’).
A more effective strategy is something I call CLOVER Content…
Which is exclusive to customers of my Walker Way training program.
It’ll show you how to produce curiosity-provoking, lead-pulling posts fast…
Keep you out of the VaLuE tRaP…
And enable even the busiest marketer with minimal time each day to overcome the know, like and trust barrier with your audience.
If this sounds like something you need…
Send me a message and I can help you get started.