Something to think about before you rattle off your next 1,000 word essay…
I mean, “value filled” status update.
Do you know what the average reading age in the UK is?
Clue’s in the title of this post:
Nine years old.
The same age my son is now.
The USA is a little higher, but on my side of the pond, the average reader hasn’t even hit double digits.
I was first told this when I was about that age myself…
Some 30 years ago.
So, for all the apparent improvements in education and huge advances in technology…
The actual ability people have to read words and understand them hasn’t got any better in at least a generation.
I keep this in mind every time I write a post.
Many do not.
Here are just a few pearlers I’ve eye-rolled at over the past few days:
A detailed explanation of “how to be at your most productive”…
A heavy discussion on “dealing with negativity”…
And anything which talks about ‘vibrations’, ‘frequencies’ and ‘energies’ (I’ve lost count of the number of these).
Uurgh.
I’m a good reader – I excelled at school, but if I find some of this stuff hard going…
Those with a more “average” reading ability aren’t going to stand a chance and any sales opportunity will be lost.
Despite this, these posts got plenty in the way of engagement…
But I imagine it’s like when you don’t quite understand what somebody is talking about, so you laugh nervously and agree with them so you don’t lose face.
Like this:
😶😐😬
Anyway, if you want to learn all this “attraction marketing” stuff in a way which doesn’t make your audience feel like they’re in a class they didn’t sign up to…
And is so easy, even a 9-year-old could stack up those juicy “high ticket” commissions in the process…
Then kindly raise your hand, or unleash the devil child within and shout loudly in my direction.